Our mission
People and planet
We’re deeply aware of the environmental challenges our planet faces, which is why sustainability is at the core of everything we do.
Carbon Reduction: We use land and sea travel where possible to reduce our footprint.
Community Support: We have our own in-house fulfilment centre, we employ locally, and we collaborate with small retailers to strengthen the local economy.
Recycled Materials: From our clothing to our accessories, we use as many recycled materials as possible.
100% Recyclable Plastic Free Packaging
The outdoor industry is notorious for excessive plastic use, but at Sunsup, we do things differently:
Plastic-Free Packaging: Every product is wrapped in 100% recyclable and biodegradable materials, like recycled cardboard and kraft paper tape.
We believe in circular packaging—reuse it, recycle it, or compost it. Together, we can reduce waste and set a new standard for mindful consumption.
No label tags, no waste
We eliminated traditional hang tags to reduce waste. Instead, we conducted a public survey and found that although customers perceived more value in a product with a hang tag, the majority never read them, so we’ve decided to value simplicity over unnecessary extras.
*Some of our stockists may need to use hang tags for barcodes and in store purchases*
What's next
Our goal is to become B Corp certified, which means meeting rigorous standards of social and environmental performance, accountability, and transparency.
